Label finish
Soft Touch labels
A Soft Touch label has a matte coating or laminate that gives it a velvety, almost suede-like feel. It cuts glare, gives colors a deep, rich look, and feels premium the moment a customer picks it up.
- Look
- Flat matte, low glare
- Feel
- Velvety, suede-like
- Material
- Paper or synthetic
Printed digitally on BOPP film or paper. We confirm the material and finish on your quote. Talk to a packaging expert: 888.909.9402
Best for
- Premium flower, concentrate and pre-roll lines
- Dark, minimal designs and understated luxury brands
- Labels customers notice by touch
Pairs well with
- Spot UVGlossy highlights stand out sharply against velvet matte.
- Raised UVRaised gloss you can feel on a soft, matte base.
- Digital FoilBright foil on matte black is the classic premium look.
Good to know
- Soft Touch isn't available on clear BOPP, and it slightly mutes bright colors, so approve a proof with the finish applied.
- Dark Soft Touch labels can show scuffs from heavy handling; a sample on your container is the best check.
Compare
Label finishes side by side
| Label finish | Look | Feel | Best for |
|---|---|---|---|
| Gloss UV | High gloss, vivid color | Smooth and slick | Bright, colorful artwork that should pop on the shelf |
| Soft Touch | Flat matte, low glare | Velvety, suede-like | Premium flower, concentrate and pre-roll lines |
| Metallic Labels | Silver, brushed or mirror | Smooth film | Labels that need to stand out from across the shelf |
| Digital Foil | Metallic foil on chosen areas | Smooth with a foil sheen | Logos, strain names and premium accents |
| Spot UV | Gloss highlights on matte | Smooth, flush with the label | Making a logo stand out without extra color |
| Raised UV | Raised gloss details | Raised, you can feel it | Logos and names customers can feel |
Soft Touch labels questions
All labelsWhat is a Soft Touch label?
It's a label with a matte coating or laminate that feels velvety, like suede. It reduces glare and makes packaging look and feel premium, which is why it's popular for top-shelf cannabis brands.
What's the difference between matte and Soft Touch labels?
A standard matte finish removes shine but feels like ordinary paper or film. Soft Touch removes shine and adds a velvety texture you can feel.
Can Soft Touch be combined with foil or Spot UV?
Yes. Soft Touch with Digital Foil, or Soft Touch with Spot UV or Raised UV on the logo, are among the most popular premium label combinations.